Boutique brand booster
Has a dentist opened up next door? Are your dental patients fully aware of all the services you offer?
As a Principal Dentist, you may already have a brand, and an established patient base, but need to give your dental surgery a boost. Our Boutique Brand Booster will help you drive your dental brand to the next step – perhaps for your retirement plan, or perhaps to establish and appeal to a new niche market. You may want to develop and expand your website which will offer a membership area and a blog, or want to create new marketing campaigns to target strategic partners or employee benefit schemes.
Benefits:
- Attract and retain the right patients
- Maximise profitability by planning your marketing budget and making it work harder for you
- Flexibility for the practice to grow and develop as patient needs develop - and new techniques and technologies evolve
- Build a foundation towards a true boutique brand
- Ensure all pieces of the marketing ‘jigsaw’ fit together to provide – a seamless customer journey
Our Approach:
Design4dentists offer professional brand and marketing advice. We specialise in providing attention-grabbing design, marketing and advertising solutions for the dental profession, and during the last 15 years have delivered brand solutions to over 150 private dentists.
Our approach is to work as part of your wider virtual team. We spend important time up front to ensure we fully understand your goals, your target customers, and your unique benefits. We’ll manage all elements of design of your practice, help you launch your refreshed brand, and provide ongoing marketing plans to ensure you achieve your objectives.
We will keep you updated with regular communication, and help you track the results of your marketing campaigns. You choose the support you need, at the time you need it. In return we will provide you with genuine, honest, and professional advice to deliver you an active and growing patient base.
Elements of the package
Once we fully understand your objectives, we will advise you on the best way of achieving these. As a guideline, these are the most likely elements your package would include, but all these, and any other options will be discussed in full.
Brand and practice:
- Logo review and refresh
- Welcome factor: practice décor & furnishings
- Stationery package
- Brochure
- Websites: fully interactive & include online marketing
- Signage: internal & external
- Newsletter: online & offline
- How to apply consistent branding
Marketing:
- Local PR/sponsorship to build image
- Budget planning
- Campaigns to attract new patients (eg adverts / posters / postcards)
- Patient reward schemes
- Newsletter / email campaigns
- Networking and speaker opportunities
The Outcome:
Each plan is by definition individual, and therefore priced according to brand design. Each element of the plan, such as website, brochures, and PR and marketing plans will be priced according to your objectives, and to the quality you are aiming to deliver. All costs will be visible, and clear quotes given at each stage before sign-off to proceed. These can be done on a project by project basis, or on a fixed monthly retainer to help you manage cashflow – with a breakdown of what can be delivered against this budget.